Dec 19

Key Insights from the 2024 Canadian Cannabis Survey

Cannabis use has continued to evolve since legalization, and the 2024 Canadian Cannabis Survey provides a detailed look into how Canadians are consuming, perceiving, and understanding cannabis today.

From shifting consumption habits to evolving public opinion, here’s a breakdown of the top findings from the survey and what they mean for the future of cannabis in Canada.

Cannabis Use Trends in 2024

According to the survey, approximately 27% of Canadians aged 16 and older reported using cannabis in the past year. This rate has remained consistent with previous years, indicating that cannabis use is stabilizing post-legalization. Among users, a significant percentage reported consuming cannabis two or more times per week, highlighting its regular integration into many Canadians' routines.

Interestingly, cannabis use continues to vary by age group. Young adults aged 18–24 have the highest reported use, while rates among older adults are steadily rising, reflecting growing acceptance and use of cannabis among diverse demographics.

Methods of Consumption

Smoking remains the most popular method of cannabis consumption in Canada, but other forms, such as edibles and oils, are gaining traction. The survey found that over 50% of cannabis users reported trying edibles, while vaping and oils are becoming increasingly popular, particularly among younger Canadians.

The rise in non-smoking methods reflects growing awareness of health concerns related to inhalation and a shift toward alternative products that offer different experiences or health benefits.

Reasons for Using Cannabis

Canadians continue to use cannabis for a variety of reasons, with the survey highlighting two main categories:

Recreational Use: The majority of users consume cannabis for relaxation, fun, or social reasons.

Medical Use: Approximately 10% of Canadians use cannabis to manage medical conditions, with pain management being the most common reason.

Notably, a growing number of Canadians are exploring cannabis as a sleep aid or for anxiety relief, aligning with broader trends in wellness-focused cannabis use.

Knowledge and Perceptions

Public knowledge about cannabis appears to be improving. Most Canadians understand the basic effects of cannabis and are aware of potential risks, such as impaired driving and dependency. However, the survey revealed gaps in knowledge, particularly around the legal limits for possession and the time it takes for cannabis to leave the body.

Legal Purchases vs. Illegal Sources

One of the most striking findings of the 2024 survey is that 80% of cannabis users reported buying from legal sources, such as licensed dispensaries or online stores. This is a significant increase from previous years, reflecting the accessibility and quality of products in the legal market. However, price and convenience remain barriers for some, with a minority continuing to purchase from illegal sources.

Cannabis and Driving

Driving under the influence of cannabis remains a concern. According to the survey, 13% of users admitted to driving within two hours of consuming cannabis, a slight decrease from past years but still a significant public safety issue. Efforts to educate Canadians about the risks of cannabis-impaired driving appear to be working, but there’s room for improvement.

The Future of Cannabis in Canada

The 2024 Canadian Cannabis Survey highlights a mature and evolving cannabis landscape in Canada. While recreational use remains the primary driver, the increasing popularity of medical cannabis, edibles, and other non-smoking methods shows that Canadians are exploring diverse ways to incorporate cannabis into their lives.

At the same time, challenges like impaired driving, illegal purchases, and knowledge gaps need to be addressed through continued education and policy efforts. As the cannabis industry continues to grow, these insights will be key in shaping its future in Canada.

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